Media Buying

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• One Media Buyer’s Opinion of Yahoo’s Patent for Social Influence-Based Advertising
  Jun 18, 2013 - Congratulations to Yahoo! for gaining the patent on social influence-based advertising! Being both a consumer and an online media planner (...)
• 10 Pros & Cons of Low-Cost, Self-Serve Online Advertising
  Jun 29, 2012 - We’ve extolled the virtues of self-serve (or “DIY”) online advertising for companies needing a low-cost digital advertising solution several (...)
• Online Ads: 7 Dos & Don’ts
  Apr 13, 2012 - While many businesses these days want to improve their online visibility, many don't know how to approach it other than to build a website and maybe do some search engine marketing. Yet 14 years after the launch of the first self-serve advertising platform, GoTo.com, I'm still surprised how little many businesses still know about do-it-yourself online advertising opportunities available to them. (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• How Search Insights Inform Display Ad Buying
  Mar 31, 2011 - This article by Hollis Thomases originally appeared in ClickZ on March 22, 2011. Online media strategy can be as easy (...)
• The Definitive List of Self-Serve Online Ad Buying (Updated for 2011)
  Feb 02, 2011 - This article by Hollis originally appeared in ClickZ on July 28, 2009, but was revised & updated with new sites (...)
• 30+ Groupon-Like Deal Sites for Online Media Planning
  Nov 12, 2010 - The massive success of Groupon, the original group buying site that crowdsources local savings, has spawned an entire group buying (...)
• Local Online Media Planning Options, Part 2
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 3, 2009. Local and “hyper-local” online advertising is becoming (...)
• Local Online Media Planning Options, Part 1
  Oct 08, 2010 - This article by Hollis Thomases originally appeared in ClickZ on October 20, 2009. More and more, we see advertisers ask (...)
• Can Media Agencies and CPA Networks Play Nice?
  Jul 09, 2010 - This article by Hollis originally appeared in ClickZ on August 25, 2009. Ever since advertisers figured out they could track (...)

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