Behavioral Targeting

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• Behavioral Targeting: “To BT or not to BT?”
  Aug 06, 2010 - Sometimes internet advertising can leave agencies, media planners, and brand marketers feeling like teenagers: lured by the latest technology, distracted (...)
• U.S. Women and the Internet, Part 3
  Jul 01, 2009 - Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here. (...)
• Psychographically Targeted Web Advertising
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
• New Optimism for Online Retail Marketing Opportunities
  Mar 11, 2008 - This article by Hollis originally appeared in ClickZ on September 25, 2007. Something has shifted in online retail marketing since (...)
• Is Online Advertising a Disruptive Technology?
  May 10, 2006 - This article by Hollis originally appeared in Click Z on column I wrote on this topic. So critical will the online media buyer’s role be, suggested Johnson, that “tomorrow’s chief marketing officers [are] today’s Internet media buyers.”
• Rain or Shine, Weather-Triggered Advertising Is Fine
  Apr 12, 2006 - This article by Hollis originally appeared in ClickZ on October 11, 2005. I’m an East Coast gal, used to the (...)
• Online Behavioral Targeting - A Growing Trend
  Jun 02, 2004 - Is online advertising undergoing a “rebirth”? Some might argue it is, first spurred on by paid search advertising then by (...)

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