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• A Vacation Challenge to Ad People: Unwire!
  Jun 03, 2009 - Ah, summer! The official vacation season. Recently, an advertising colleague called to my attention an article about the slow movement, which encourages people to stop being in such a hurry to accomplish more in the same amount of time. (...)
• Baltimore’s Top New Media Networking Organizations List
  May 15, 2009 - The New Media community in the Greater-Baltimore area is thriving. As a result, the number of organizations and networking events (...)
• Online Plagiarism: Not the Highest Form of Flattery
  Nov 06, 2008 - One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant (...)
• Questions for U.S. Women & The Internet, Part 3
  Oct 28, 2008 - I am seeking input for Part 3 of my ClickZ series, U.S. Women & The Internet. This input would be anonymous and qualitative, not quantitative. If you have answers to all or any of the below questions to share, please email them to me directly: [email protected]. If you need to know more about who I am, please check out my bio. Feel free to introduce yourself at the same time -- I'm always interested in making helpful connections! :-) (...)
• Boomers and Beyond: Targeting the 50-Plus Audience Online
  Oct 28, 2008 - Before I begin this week's column, I'd like to bid a very fond farewell to ClickZ's long-time captain of the ship, Rebecca Lieb, a role model, mentor, and friend for many years. Rebecca, it's important I publicly wish you the very best! Speaking of moving on, there's plenty of talk these days about the aging of American's population and the impact the retiring Baby Boomer generation will have on us as a country (so long, Social Security!). (...)
• Psychographically Targeted Web Advertising
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
• U.S. Women and the Internet, Part 2
  Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)
• Advertising Week (Ad Week) 2008 Links and Resources
  Sep 18, 2008 - There’s 3 days and 14 hours left until Advertising Week V 2008. This year’s events will be held from (...)
• U.S. Women and the Internet, Part 1 | ClickZ Rewind
  Aug 25, 2008 - Women's use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as also-rans. Perceptions have run from "They're not as exciting as the youth market" to "They're more comfortable with less technical applications" and "They're creatures of habit" -- and, hence, less buzzworthy. (...)
• Google Knol: The First Real Challenge to Wikipedia?
  Jul 24, 2008 - In the search landscape, Wikipedia has been dominating first page search results on practically any subject for years, and continues (...)

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