Marketing & Advertising Tools

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• 5 Digital Marketing & Advertising Resolutions for 2012
  Jan 06, 2012 - Unless you’re a doomsayer resignedly preparing for Armageddon, 2012 will go down as a game-changing year for digital marketing and advertising. The (...)
• Keeping Tabs on the Interactive Advertising Bureau
  May 07, 2010 - This article by Hollis originally appeared in ClickZ on March 10, 2009. The organization responsible for setting measurement (...)
• Retailers On A Social Media Holiday Blitz
  Dec 02, 2009 - With the holidays fast approaching, retailers are on the web in full force using social media to promote new products, (...)
• Test Driving the Interclue Add-On for Firefox
  Jun 23, 2009 - We recently took the Interclue Firefox add-on for a test drive, which is a nifty plug-in that shows a preview of a web page before you click a link to open it. During our testing the Interclue add-on worked very well in Firefox 3.0.11 with no noticeable change in speed or performance. It's a useful tool for any power web surfers to add to their toolbox! At Web Ad.vantage, a large part of our day is spent researching on the Web, so we're always on the lookout for anything that makes our online lives a little easier! (...)
• Direct Branding: The Best of Both Worlds?
  Jun 19, 2009 - The painful truth about measuring the ROI of online advertising campaigns is that the process tends to be a bit (...)
• Keeping Track of Tracking Services
  Jun 10, 2009 - Almost every agency running online ad campaigns uses some kind of ad tracking solution, ranging from third-party ad servers like DoubleClick's DART, Microsoft's Atlas, Bluestreak, and ValueClick's Mediaplex to similar proprietary software. These solutions alone, however, can't do it all when it comes to the growing complexity of integrated online campaigns. (...)
• One-Stop Shop for Lead Gen
  May 27, 2009 - If you've ever tried to build an online lead-generation component into your strategy, you know it can be pretty tedious work to source, negotiate with, and place offers with all the publishers to help you meet your campaign's objectives. A new solution, Pontiflex, hopes not only to eliminate this kind of hassle by creating an aggregated lead-generation platform but also to provide advertisers with a marketplace for a different kind of lead: a marketing lead. (...)
• Vertical Ad Networks Reaching Further, More Engaging
  May 08, 2009 - Traditional ad networks take note: vertical ad networks are swindling money and attention from your audience! Vertical ad networks—those that (...)
• If We Were Google: Our Take on FDA’s Paid Search Regulations
  May 01, 2009 - With a week or so of fallout from the FDA warning letters sent to 14 major pharmaceutical companies, online marketing (...)
• What Can Web Widgets Do for You?
  Mar 06, 2009 - If you’ve spent any quality time lately in the social media space, you’ve probably heard all about Web widgets. (...)

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