Email Marketing

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• Emarketing On A Shoestring Budget
  Jul 25, 2002 - Businesses large and small have embraced the Web as a place to have a presence. Fewer, however, have really figured (...)
• Successful Online Marketing Series - Installment #4: Sparklist.com
  Mar 28, 2002 - It’s been a while since our last Success Series…but that doesn’t mean Internet success stories are few and far between. (...)
• Supporting Email Publications Through Stand Alone Ads
  Nov 08, 2001 - Declining online ad sales has created a real crisis for email publishers who rely on ad revenue to support their (...)
• Keep Your Email List Current
  Aug 30, 2001 - EDITOR’S NOTE: Last week’s first installment of our Success Series was a huge hit. As a result, look (...)
• Co-Registration Builds Subscribership
  Mar 01, 2001 - Publishing an email newsletter is done for several different reasons: to help market a company (yeah, that’s us), to (...)
• Autoresponders as a Marketing Tool
  Jan 18, 2001 - Now we’re not the first people to write about the subject of autoresponders as a marketing tool, and nor (...)
• Positive Reinforcement Through E-mail
  Nov 18, 2000 - Email. It’s such a simple tool, yet many folks don’t seem to get how to use it. They’re either abusing (...)
• Email Marketing Do’s & Don’ts
  Sep 01, 2000 - Although not new, every business now seems anxious to jump on the email marketing bandwagon. Email marketing is great because, (...)
• Watch Your Churn
  Mar 23, 2000 - On numerous occasions, I’m promoted how important it is to communicate to your site visitors through content. One of the (...)
• Email Sig Lines Are Critical
  Feb 02, 2000 - (Editor’s note: This week’s marketing tip is brought to you by an Internet colleague of mine, Judy Vorfeld. Thanks for (...)

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