Ecommerce Marketing

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• 2006 Online Holiday Campaigns: End of Season Perspective Part 2
  Jun 19, 2007 - This article by Hollis originally appeared in ClickZ on January 2, 2007. In the first part of this analysis, which (...)
• 2006 Online Holiday Campaigns: Midseason Perspective
  May 22, 2007 - This article by Hollis originally appeared in ClickZ on December 5, 2006. Not only is it December already, but we’re (...)
• Online Customer Service Has to be Better Than Good
  May 03, 2007 - So, you’ve got a web site. You’re all excited because you think it’s going to bring you lots of business (...)
• Marketing Valentine’s Day Through Last Minute & Instant-Purchase Gift Ideas
  Feb 13, 2007 - Listen to a podcast of Web Ad.vantage President, Hollis Thomases, discussing last minute Valentine’s Day gift ideas on WDEL radio. (...)
• Online Retailing Industry 2007 Outlook
  Feb 11, 2007 - The key to successful online retailing is to have top management lead the charge…at least so said JC Penney CEO (...)
• Black Friday, Cyber Monday and eDay
  Nov 24, 2006 - Many people started (or finished up if they’re extremely organized) holiday shopping today. The day after Thanksgiving is known as (...)
• Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
  Feb 15, 2006 - This article by Hollis originally appeared in Click Z on August 16, 2005. Too early to be talking about the (...)
• Retailers’ 2005 Online Advertising Outlook
  Feb 01, 2005 - Two weeks ago, I attended Shop.org’s FirstLook 2005 conference, one of the premier events for the online retail industry. Conference (...)
• Online Shopping Holiday Horror Stories
  Jan 21, 2005 - Let’s start with a tale of great hope. And we’ll preface the tale by saying that not all hopes were (...)
• Top 14 Search Engine Marketing Mistakes Etailers Should Avoid
  Jul 13, 2004 - According to a recent survey conducted by Shop.org and Forrester, in 2003, online retail sales jumped 51% to reach $114 (...)

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