Digital Strategy

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• What Are Consumers Really Doing In Stores on Their Mobile Devices?
  Dec 21, 2012 - Recently, two seemingly conflicting pieces of information about consumer in-store mobile device usage behavior caught my eye. The first (...)
• Real vs. Fake: 7 Ways to Improve Perception of Your Online Authenticity
  Nov 26, 2012 - Today’s guest post is contributed by Marsha Friedman, CEO of EMSI Public Relations and author of the book Celebritize Yourself: (...)
• 19 Ways to Self-Sabotage Your Own Online Marketing
  Nov 20, 2012 - Don’t bomb your digital marketing tactics with these costly and common mistakes In my last column, 8 Common & Costly (...)
• 8 Common & Costly Website Mistakes You Don’t Want to Make
  Oct 31, 2012 - This article by Hollis Thomases originally appeared on Inc.com on October 22, 2012. Don’t bother to have a website (...)
• Digital Marketing Without a Strategy? Start with this Checklist
  Sep 14, 2012 - All too often in digital marketing we see cases where businesses are just executing on tactics—SEO, PPC, banner ads, (...)
• CPA Firm’s Director of Business Development Discusses Website Strategy [PODCAST]
  Jul 13, 2012 - Web Ad.vantage CEO Hollis Thomases interviews the Director of Business Development from Glass Jacobson, a Baltimore-area CPA wealth management firm. Listen in as they discuss: Using your website as an active marketing tool and more than just “brochure ware”; What benchmarks and metrics should you use to track progress toward your goals? (...)

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