ClickZ Rewind

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• Online Customer Acquisition: Lessons Learned
  Oct 20, 2008 - I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. (...)
• Psychographically Targeted Web Advertising
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
• U.S. Women and the Internet, Part 2
  Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)
• Solutions for Yahoo (Besides Microsoft’s Money)
  Jul 23, 2008 - This article by Hollis originally appeared in ClickZ on February 12, 2008. Last week, I dealt with the sad occurrence (...)
• Can User-Selected Advertising Improve Response Rates?
  Jul 16, 2008 - This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and (...)
• Ad Servers on the State of Online Video Ads
  Jun 06, 2008 - This article by Hollis originally appeared in ClickZ on January 15, 2008. About a year and a half ago, I (...)
• Future of Online Advertising in Flux
  May 20, 2008 - This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday (...)
• A Media Planning Solution for a Fragmented World
  May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
• Ad:tech NY 2007 Perspective
  Apr 30, 2008 - This article by Hollis originally appeared in ClickZ on November 20, 2007. With the official tally in yesterday, the ad:tech (...)
• 2007 Ad:tech New York Best Bets
  Apr 22, 2008 - This article by Hollis originally appeared in ClickZ on November 6, 2007. Deciding where to allocate your time at the (...)

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