ClickZ Rewind

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• Can Media Agencies and CPA Networks Play Nice?
  Jul 09, 2010 - This article by Hollis originally appeared in ClickZ on August 25, 2009. Ever since advertisers figured out they could track (...)
• More Standards Coming to Social Media Advertising
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on July 14, 2009. In April, Nielsen predicted social network advertising (...)
• Data Reporting Tools That Aid Media Planning
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on June 30, 2009. Media planners, online and off-, base their (...)
• Ad Technology vs. Agency: Who Has the Advertiser’s Ear?
  Jun 29, 2010 - This article by Hollis Thomases originally appeared in ClickZ on June 15,2010. If you work agency side, this kind of (...)
• 7 Deadly Sins of Online Media Planning
  Jun 01, 2010 - This article by Hollis Thomases originally appeared in ClickZ on May 18,2010. This week, I thought I’d have a little (...)
• Integrating Twitter into Ad Campaigns
  May 28, 2010 - This article by Hollis originally appeared in ClickZ on June 16, 2009. Twitter is the media darling du present. But (...)
• Summertime Media Planning Strategies
  May 28, 2010 - This article by Hollis originally appeared in ClickZ on June 2, 2009. Soon school will be out and people will (...)
• How to Prepare for an Online Direct Response Campaign
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 19, 2009. Preparing a direct-response campaign requires analytical thinking. (...)
• B2B Lead Gen Advertisers Finally Have Their Own Network
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 5, 2009. Why, after all these years, does our industry (...)
• How Niche Media Planning Might Be Better for Your Advertiser
  May 18, 2010 - This article by Hollis Thomases originally appeared in ClickZ on May 04,2010. As an online media planner, have you ever (...)

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