ClickZ Rewind

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• A Second Helping of Online Media’s Alphabet Soup
  Jan 25, 2011 - This article by Hollis Thomases originally appeared in ClickZ on January 11,2010. In Part 1 of this column, we covered (...)
• Attribution Reporting: The Most Overlooked Media Planning Tool
  Jan 11, 2011 - This article by Hollis Thomases originally appeared in ClickZ on December 28,2010. I recently spoke with Jason Heller, EVP of (...)
• 2009?s 20 Most Unoriginal Online Media Planning Strategies
  Dec 29, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 15, 2009. Let’s be real: the online advertising industry (...)
• DSPs, SSPs, RTBs, DMPs – Online Media’s Newest Alphabet Soup
  Dec 28, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 14,2010. If audience size is any indication of a (...)
• Different Views of View-Through Tracking
  Dec 14, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 30,2010. A media planner’s job is to plan campaigns (...)
• Marketing to Digital Moms
  Nov 30, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 16,2010. When I attended ad:tech New York two weeks (...)
• Advertising Through Deal Sites: Groupon and Beyond
  Nov 16, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 02,2010. Coupon and deal sites practically predate the Web. (...)
• Improving the Performance of Display Advertising
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 1, 2009. In tight economic times, where the media (...)
• Local Online Media Planning Options, Part 2
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 3, 2009. Local and “hyper-local” online advertising is becoming (...)
• Local Online Media Planning Options, Part 1
  Oct 08, 2010 - This article by Hollis Thomases originally appeared in ClickZ on October 20, 2009. More and more, we see advertisers ask (...)

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