ClickZ Rewind

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• 14 Good Reasons to Push Back on Media Clients
  Aug 28, 2012 - Recently, there have been several industry articles written about the shortcomings of ad agencies when it comes to the needs (...)
• A Timeline of Recent Facebook Ad Changes
  Jul 31, 2012 - According to Facebook’s February 1, 2012 regulatory filing, Facebook generated $3.15 billion in ad revenue in 2011. If you care (...)
• A YouTube Primer for Media Planning Success
  Jul 03, 2012 - Online video has most certainly gone mainstream. A July 2011 Pew Internet study found that 71 percent of online adults (...)
• It’s All About the Strategy, Stupid!
  Jun 05, 2012 - I recently attended the Interactive Advertising Bureau’s Innovation Days conference. While the main theme of the conference this year was (...)
• Pondering Multi-Screen Media Planning
  May 08, 2012 - Multi-screen media campaigns - campaigns delivered through television, desktops, laptops, smartphones, tablets, game consoles, and pretty much anywhere else a (...)
• What Media Planners Need to Know About Programmatic Buying
  Apr 10, 2012 - Programmatic buying, or the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and (...)
• The Best of 2012′s IAB Annual Leadership Meeting
  Mar 13, 2012 - To those who attended the IAB’s annual leadership meeting last week, the future of digital advertising looked quite bright indeed…but (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• What Advertisers Should Know About Video in 2012
  Jan 17, 2012 - This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of (...)
• No Shortage of Predictions at ad:tech NY 2011
  Nov 25, 2011 - I’ve been attending ad:tech New York for many years now, and it’s always interesting to see what sessions attract the (...)

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