Web Ad.vantage Digital Marketing Blog

• 6 Ugly Scenarios Preventing You from Analyzing Your Online Marketing
  Mar 01, 2013 - Think you have a solid handle on your online marketing analysis thanks to your web analytics? Maybe not so if you’re a victim of one or more of these problematic situations. If you’re doing any kind of online marketing, it’s crucial that you have access to your web analytics to be able to measure and learn from the performance of your efforts. More than once, however, my firm has encountered businesses who think they’re able to analyze their online (...)


• Amazon Skews Customer Reviews and Gets Away With It - But Can You?
  Feb 08, 2013 - Reviews and ratings can help boost your sales. Know what to expect and how to respond so your efforts don’t backfire. Recently, it was reported that Amazon gives special treatment to participating Amazon merchants: the expunging of reviews criticizing Amazon shipping, fulfillment and packaging. This news has created quite a stir because it flies in the face of all the best practices for hosting website consumer reviews. Because of its size, market dominance and relatively positive customer satisfaction, Amazon might (...)


• 10 Objectives Used to Build Social Media Business Strategies
  Feb 01, 2013 - Are your social media efforts rooted in a solid foundation? Start with clear objectives and build from there. All too often I see businesses who, in their haste to hop aboard the social media band wagon, dive straight into tactical work without even knowing what they hope to accomplish, let alone having a plan to achieve it. Social media, just like any other significant marketing initiative, needs to have a clear and measurable strategy. And while social media can serve (...)


• 5 Ways to Analyze Your Mobile Marketing
  Jan 25, 2013 - Not your grandmother’s campaign analysis — Mobile’s unique attributes makes it different and more difficult to measure than Web-based marketing. Learn why and what you need to look for. As recently reported in Smart Company, six out of every 10 people alive on Earth, including children, the elderly and people in developing countries, now have a mobile phone. This equates to approximately 6.7 billion mobile devices worldwide. With this kind of population penetration, the chance that you’ll be conducting (...)


• Poll: What is your typical approach to your online marketing initiatives?
  Jan 15, 2013 - Please vote in our poll to let us know: What is your typical approach to your online marketing initiatives? View Poll Related posts: When someone retweets (RT) your Twitter post, what are you most likely to do? [Poll] How often do you feel it’s necessary to change your Twitter avatar? [Poll] Your Favorite Re-tweet Tactics [Poll] Approximately how many hours per day do you regularly devote to Twitter? [Poll]

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