WebAdvantage.net Pro-Bono Online Advertising Buy Dramatically Impacts IFAW “Save the Whales” Effort

Havre de Grace, MD, September 11, 2007 - WebAdvantage.net, a results-centric, process-driven strategic search marketing and online advertising agency, today announced the success of its recent pro-bono efforts. WebAdvantage.net President Hollis Thomases reported that the agency donated its time and efforts to negotiate and place online ads for the International Fund for Animal Welfare (IFAW’s)“Save the Whales” campaign. Targeting environmentally-conscious women age 30+, online display and email newsletter ads prompted qualified visitors to protest commercial whalemeat via email and/or a letter and to join a mobile phone campaign. The two-week campaign, which ran on environmental and cause-related websites, made a dramatic impact on IFAW website lead conversions and its whale rescue efforts with a conversion rate of 54.33 percent. This effort was WebAdvantage.net’s first effort on IFAW’s behalf.

“WebAdvantage.net helped to modify our self-created media plan and negotiate, place and track the buys with very little lead time. With their help we saw an improvement on conversion rates from the previous year’s campaign.” said Cassandra Koenen, Director, Online Campaigns and Marketing at IFAW. “The agency’s dedication, teamwork and generosity proved their ability to help us reach, educate and motivate millions nationwide and allowed us to direct more resources towards making the world a better place for animals and people.”

About IFAW (International Fund for Animal Welfare)

Founded in 1969, IFAW works around the globe to protect animals and habitats while promoting practical solutions for animals and people. To learn how you can help, please visit www.ifaw.org

About WebAdvantage.net

Founded in 1998, WebAdvantage.net is a “boutique” agency that provides strategic online marketing services: search engine optimization, paid search campaign management, media planning, social media and consulting. WebAdvantage.net’s collaborative, high-touch, results-centric approach to solutions has consistently garnered awards and loyal clients, including: Nokia USA, Baltimore Area Convention & Visitors Association, Nature Made Vitamins, Checkpoint, St. Agnes Hospital, Johns Hopkins University, Blair Corporation, Long Fence, Connections Academy and Sunoco. President and founder Hollis Thomases is frequently quoted in the press and bylined articles, including “Online Media Buying Agency Strategies,” for ClickZ.com and “Business Perspective on Online Marketing,” for citybizlist.com’s CityBizBlogs. Visit https://www.webadvantage.net or call 410-942-0488.

# # #

WebAdvantage.net Press Contact:
Debra Eisenberg
(301) 523-9224
[email protected]

WebAdvantage.net Corporate Contact:
Hollis Thomases
(410) 942-0488
[email protected]

IFAW Contact:
Kerry Branon
(508) 776-9872
[email protected]

 back to top