Twitter Marketing: An Hour a Day

In stores now! The new book by Hollis Thomases.

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding, one tweet at a time! Also check out Why140.com, the book’s official website.

About the Book

Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases (@hollisthomases) acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.

Want to take a look inside?

Get a “try before you buy” look at Twitter Marketing: An Hour a Day by checking out our series of “Sneak Peeks.” This ongoing series of previews reveals just some of the in-depth content you can expect to find in this incredible book. We’ll be releasing even more Sneak Peeks soon, so watch this space for the very latest!

• Sneak Peek #1 - Twitter Book Cover Revealed!
• Sneak Peak #2 - Free & Low-Cost Social Media Tracking Tools
• Sneak Peak #3 - Social Media Measuring Tools for Business
• Sneak Peek #4 -Twitter Marketing Metrics & Reporting

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