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Digital Marketing Assessment

Submit an Online RFPTo stay competitive in the constantly changing digital marketplace, today's brands are likely to be juggling multi-faceted campaigns across many channels. With ever-evolving trends and tactics, it can be difficult to know whether you're spending your budget wisely, or what opportunities you may be missing.

We know that hindsight is 20/20. That's why our Digital Marketing Assessment provides an honest, holistic evaluation of your company's current digital marketing efforts. With a focus on your goals and objectives, our Online Marketing Assessment paints a clearer picture of the overall effectiveness of your digital marketing plan and its tactical execution by identifying strengths and weaknesses, how well tactics have been serving you to date, missed opportunities, and what can be improved going forward.

Specific ways Web Ad.vantage's Digital Marketing Assessment has helped clients in the past:

  • Identified the likelihood of search engine optimisation failure due to the flaws in the platform on which the website was built
  • Saved almost $750,000 in annual expense by proving that the majority of converting site traffic came from organic versus paid search
  • Established tracking for online advertising campaigns so ROI could be measured and costs could be justified going forward
  • Defined online marketing key performance indicators that didn't previously exist
  • Pinpointed key gaps in social media strategy where valuable time could be spent more appropriately to reach the proper target audience
  • Discovered gross price gouging by a vendor who controlled all new marketing-related website changes

Our Digital Marketing Assessment service includes a full analysis of your online marketing efforts to date, including active and inactive campaigns, a review of your web analytics, and staffing situations and other contributing factors that need to be taken into account. The deliverable is a detailed Assessment Report which we break out by areas of analysis along with our findings and recommendations for each. With this valuable analysis in hand, it's very easy for a company to confidently move forward to digital strategic planning.

Give us a call at 0402 165 128 or contact us via our Online Request for Proposal form to speak to someone about receiving a Digital Marketing Assessment of your own.


The programs you and your team have developed for us continue to exceed my goals and prove to be the most powerful tools in our marketing set. It is a partnership that I truly appreciate, both for the quality of the work and the quality of the people. 

--Tom Rowe
Director of Web Marketing

Tourism Australia

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