Web Ad.vantage Internet Marketing Blog

Our Top 10 Blog Posts of 2010 (So Far!)
Jul 27, 2010 - Here in the Web Ad.vantage blog we like to discuss the latest trends and developments in internet marketing, and we post new articles regularly. In fact, today marks #690 published since 1999! Our most popular blog posts often relate to our biggest strengths: SEO, PPC, Online Media Buying, and Social Media. This week we’re gearing up for our upcoming webinar, Part 2 of the “The 7 Deadly Sins of Online Marketing“, which is all about web analytics, and how to (...)

Online Video Advertising FAQ | ClickZ Rewind
Jul 16, 2010 - his article by Hollis originally appeared in ClickZ on September 22, 2009. What’s the state of online video advertising as we enter Q4 2009? Last year around this time, some bemoaned that, as a consequence of the economic crisis, experimental budgets for online video advertising were gone. Ad rates all over, including those for online video, fell as much as 25 percent and many of us held our breath to see how our clients’ (...)

More Twitter Advertising Opportunities | ClickZ Rewind
Jul 16, 2010 - This article by Hollis originally appeared in ClickZ on September 8, 2009. Several weeks ago, I wrote about “Integrating Twitter into Ad Campaigns.” Twitter marketing is a subject near to my heart, as I’m writing a book on the topic. Suffice it to say, I’m tuned into Twitter goings-on. According to a recently LinkedIn Research Network/Harris Poll that evaluates advertisers’ impressions of Twitter, just under half of advertisers (45 percent) say that Twitter (...)

Are You Afraid to Pull Over and Ask Your Web Analytics for Directions?
Jul 14, 2010 - Lewis Carroll once said, “if you don’t know where you are going, any road will get you there.” For this reason I think web analytics programs get underused and abused. With so much data at your fingertips it is easy to get distracted from your overall strategy and go chasing down referring site and filter rabbit holes. You run from your office flush with ideas and exciting trends only to find they have little relevance to your marketing goals. Suddenly (...)

Can Media Agencies and CPA Networks Play Nice? | ClickZ Rewind
Jul 09, 2010 - This article by Hollis originally appeared in ClickZ on August 25, 2009. Ever since advertisers figured out they could track Internet actions back to the source, publishers and media agencies have faced pressure to accept performance-based and CPA (define) purchasing models. In the years since CPA advertising debuted, the online industry has matured, but can we say the same for the companies offering these buys? Absent from the agency-CPA network relationship is the trust found (...)