Online Advertising

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• The Problem With Online Media Measurement Tools
  Nov 10, 2008 - In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was decelerating. comScore claimed that Google's growth rate had dropped from 37 percent in October '07 to 0.3 percent in January '08. Soon after, comScore spoke up, pointing out the drop off wasn't a sign of weakening, but instead due to Google's click quality programs. When Google released its 2008 first quarter earnings, it blew away all talk of weakening. Google reported strong click growth of 20 percent year-over-year and revenues of $5.2 billion, up 42 percent year-over-year. (...)
• Boomers and Beyond: Targeting the 50-Plus Audience Online
  Oct 28, 2008 - Before I begin this week's column, I'd like to bid a very fond farewell to ClickZ's long-time captain of the ship, Rebecca Lieb, a role model, mentor, and friend for many years. Rebecca, it's important I publicly wish you the very best! Speaking of moving on, there's plenty of talk these days about the aging of American's population and the impact the retiring Baby Boomer generation will have on us as a country (so long, Social Security!). (...)
• Online Customer Acquisition: Lessons Learned
  Oct 20, 2008 - I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. (...)
• Psychographically Targeted Web Advertising
  Oct 06, 2008 - By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet followed suit. According to Nielsen Online, as of October 2007 the Web only represented 6.7 percent of all ad media spending. And if you were to compare Ad Age's top 20 advertisers to its top 20 online advertisers, they'd be very different. (...)
• U.S. Women and the Internet, Part 2
  Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)
• Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
  Sep 29, 2008 - It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re (...)
• Olympics Ad Spend Not Quite Gold Medal Worthy
  Aug 25, 2008 - Online researchers eMarketer released data on August 22nd that estimated NBC's Olympics video advertising spend at 5.75million. (...)
• U.S. Women and the Internet, Part 1
  Aug 25, 2008 - Women's use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as also-rans. Perceptions have run from "They're not as exciting as the youth market" to "They're more comfortable with less technical applications" and "They're creatures of habit" -- and, hence, less buzzworthy. (...)
• Can User-Selected Advertising Improve Response Rates?
  Jul 16, 2008 - This article by Hollis originally appeared in ClickZ on January 29, 2008. We’re all familiar with ad-supported content models, and (...)
• Peer39 and Rise of Semantic Advertising
  Jun 30, 2008 - Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch™ that provides the ability to (...)

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