Industry News
- Advertising Week (Ad Week) 2008 Links and Resources
Sep 18, 2008 - There’s 3 days and 14 hours left until Advertising Week V 2008. This year’s events will be held from (...) - Olympics Ad Spend Not Quite Gold Medal Worthy
Aug 25, 2008 - Online researchers eMarketer released data on August 22nd that estimated NBC's Olympics video advertising spend at 5.75million. (...) - Cuil: Cool or Uncool?
Aug 01, 2008 - It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed (...) - Google Knol: The First Real Challenge to Wikipedia?
Jul 24, 2008 - In the search landscape, Wikipedia has been dominating first page search results on practically any subject for years, and continues (...) - Solutions for Yahoo (Besides Microsoft’s Money)
Jul 23, 2008 - This article by Hollis originally appeared in ClickZ on February 12, 2008. Last week, I dealt with the sad occurrence (...) - Retirement Wishes to Google, Yahoo, & Microsoft
Jul 01, 2008 - Perhaps its the hot hazy lazy days of summer that have some companies feeling as though it’s time to put (...) - Did Lycos Dump Ask.com for Yahoo?
Jun 12, 2008 - In a recent review of rankings for a client, our astute search specialist noticed a new trend in Lycos search. (...) - Future of Online Advertising in Flux
May 20, 2008 - This article by Hollis originally appeared in ClickZ on December 19, 2007. Here we are, fully deluged by the holiday (...) - Ask Buys Lexico… Is My Word Of The Day In Jeopardy?
May 16, 2008 - Perhaps 2008 will end up being a year everyone will remember as one of the most volatile on record in (...) - A Media Planning Solution for a Fragmented World
May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...)
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Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more

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