Marketing & Advertising Tools
- Peer39 and Rise of Semantic Advertising
Jun 30, 2008 - Today, Peer39, a technology company based in NYC, launched a new advertising product, SemanticMatch™ that provides the ability to (...) - A Media Planning Solution for a Fragmented World
May 06, 2008 - This article by Hollis originally appeared in ClickZ on December 4, 2007. This week marks the official launch of a (...) - Search Roundup: Search 2.0. & Cool Tools
Dec 06, 2007 - Internet users are getting smarter about search, and it shows. While Google and Yahoo still account for the (...) - An Online Marketing Primer for Higher Education
Nov 06, 2007 - This article by Hollis originally appeared in ClickZ on May 22, 2007. In an age when higher education students are (...) - Part 3: SEO for PR - Optimizing Online Newsrooms
Sep 17, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in August 2007. It is the third of a three part (...) - Part 2: SEO for PR - Optimizing News Distribution, Posting & Placements
Sep 12, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the second of a three part (...) - Part 1: SEO for PR - Why and How a Press Release Should Be Search Optimized
Sep 06, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the first of a three part (...) - Last Minute Online Marketing Tactics for Back-To-School Advertising
Aug 23, 2007 - The National Retail Federation’s (NRF) “2007 Consumer Intentions and Actions Survey” conducted by BIGResearch shows that students and their parents (...) - Publish or Perish
Aug 03, 2007 - Article written by guest writer C.J. Hayden, MCC When you place a call to a prospective client, does the person (...) - The 5 Biggest Website Mistakes Companies Make - And How to Avoid Them
Jul 27, 2007 - Article written by Guest Writer Erin Presseau Got a new website on the drawing board? At SilverTech, a leading New (...)
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Internet Business Forum
Find out more hereOlympics Ad Spend Not Quite Gold Medal Worthy
Online researchers eMarketer released data on August 22nd that estimated NBC’s Olympics video advertising spend at 5.75million. The Olympics has brought record numbers of site visitors to NBCOlympics.com as well as TV viewers to the network... read more
U.S. Women and the Internet, Part 1
This article by Hollis originally appeared in ClickZ on February 26, 2008. What do women want? Women’s use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as... read more
Cuil: Cool or Uncool?
It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed by former Google engineer and search architect Anna Patterson and her husband Tom Costello (a former... read more

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