Online Public Relations
- Part 3: SEO for PR - Optimizing Online Newsrooms
Sep 17, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in August 2007. It is the third of a three part (...) - Part 2: SEO for PR - Optimizing News Distribution, Posting & Placements
Sep 12, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the second of a three part (...) - Part 1: SEO for PR - Why and How a Press Release Should Be Search Optimized
Sep 06, 2007 - This article originally appeared on WorkinPR.com’s PR Perspective Series in June 2007. It is the first of a three part (...) - Publish or Perish
Aug 03, 2007 - Article written by guest writer C.J. Hayden, MCC When you place a call to a prospective client, does the person (...) - Why and How a Press Release Should be Search Optimized
Jul 05, 2006 - This article by Hollis originally appeared in DM News’s 2006 Essential Guide to Search Engine Marketing. On the Internet, press (...) - Top 20 Ways To Prepare For & Give a Media Interview
Dec 16, 2004 - Imagine your good fortune: you’ve been contacted by a member of the press (newspaper, radio, tv, Internet, whatever) and they (...) - The Ultimate PR Edge: Getting Reporters To Open Your Emails
Sep 23, 2004 - This week’s article has been contributed by Bill Stoller of Publicity Insider, bill@publicityinsider.com. You know that getting publicity is vital (...) - Dozen Reasons to Send Out A News Release
Sep 01, 2003 - Credibility News releases are an excellent, inexpensive way to promote your business through public relations. The stories they generate are, (...) - Benefits of an Online Press Room
Mar 14, 2002 - EDITOR’S NOTE: The recent termination of all @home.com email addresses have left some folks scrambling to alert others to the (...) - How to Write a Better Press Release
May 17, 2001 - Although this week’s tip is not one specific to Internet marketing, writing press releases is a topic I find (...)
Pragmatic, professional advice with no hidden agenda.
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Internet Business Forum
Find out more hereOlympics Ad Spend Not Quite Gold Medal Worthy
Online researchers eMarketer released data on August 22nd that estimated NBC’s Olympics video advertising spend at 5.75million. The Olympics has brought record numbers of site visitors to NBCOlympics.com as well as TV viewers to the network... read more
U.S. Women and the Internet, Part 1
This article by Hollis originally appeared in ClickZ on February 26, 2008. What do women want? Women’s use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as... read more
Cuil: Cool or Uncool?
It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed by former Google engineer and search architect Anna Patterson and her husband Tom Costello (a former... read more

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