Web Ad.vantage Internet Marketing Blog

Ad:tech NY 2008: Social Media Wins Exposure | ClickZ Rewind
Jul 02, 2009 - This year's ad:tech New York conference felt a little surreal. There we were, in times of deep global economic strife, our country's most revitalizing election season in a century finishing with a bang. And yet it could have been 1999. Show floors were no less crowded, keynote presentations no less packed. (...)

U.S. Women and the Internet, Part 3 | ClickZ Rewind
Jul 01, 2009 - Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here. (...)

Mini Campaigns Can Lead to Maximum Results
Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.” What do we mean by that, exactly? Paid search has the ability to… Execute and launch PPC campaigns in a very short period of time Test multiple ad messages and keywords Make adjustments on the fly Target as narrowly or broadly a demographic as desired Control the amount of budget to spend We’ve executed a number of large-scale (...)

A MIXX of Takeaways | Clickz Rewind
Jun 25, 2009 - A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here. (...)

Hollis Thomases to “Write the Book” on Twitter Marketing
Jun 24, 2009 - I was a skeptic when Twitter first came out -- I didn’t want to jump on yet another “social networking site” bandwagon (which, in fact, I don’t think Twitter should be categorized as, as I contend in the book) and certainly not one that seemed as banal as Twitter. As I do with everything else, I watched, read, listened and let the facts persuade me. I’m a pragmatist. What I came to realize is that Twitter is an amazing marketing tool, and one that deserves the attention it’s receiving. Twitter is so many digital tools wrapped up in one, it really cannot be overlooked in today’s online marketer’s arsenal. (...)