Web Ad.vantage Digital Marketing Blog

• 6 Need-to-Know Tips for Advertising on Facebook
  May 04, 2012 - Although Facebook is the largest, most popular social network in the world, advertising on Facebook’s platform isn’t usually a guaranteed success. Compared to success rates for other self-serve social advertising platforms like Twitter and LinkedIn, for example, Facebook is the lowest performer. However, for brands that are looking to make the most of their Facebook ad campaigns, here are six need-to-know tips that can reduce costs and increase your chances of success: #1 – Stay in the network to (...)


• The Contender’s Corner – 5 Deadly Marketing Mistakes for Challenger Brands
  Apr 27, 2012 - The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for aspiring brands who are ready to get F.I.E.R.C.E. and take on the market leader! For more great content, subscribe to our Challenger Brands topic on Scoop.it and follow our #isfierce hashtag on Twitter.   5 Deadly Marketing Mistakes for Challenger Brands Instead of focusing on the many possible strategies a good marketing plan must include, we’ve outlined the most common mistakes that Challenger Brands (...)


• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)


• 6 Signs Your Content Isn’t “Sticky” Enough (and What to Do About It)
  Apr 20, 2012 -   Great website content–the kind that holds a visitor’s attention and gets them to return–is what’s known as “sticky” content.   Sticky content is good content that keeps visitors coming back and helps you build up a loyal following.  Blogs and other sites that don’t put much thought into their content strategy tend to be full of “slippery content”–content that’s so dull it slips right out of your mind! (We would love to say we coined that one, but (...)


• Online Ads: 7 Dos & Don’ts
  Apr 13, 2012 - While many businesses these days want to improve their online visibility, many don't know how to approach it other than to build a website and maybe do some search engine marketing. Yet 14 years after the launch of the first self-serve advertising platform, GoTo.com, I'm still surprised how little many businesses still know about do-it-yourself online advertising opportunities available to them. (...)

Browse more articles »

 back to top