Web Ad.vantage Internet Marketing Blog

The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense
Aug 27, 2010 - As the third quarter of the calendar year end approaches, we’re seeing an upward trend in clients and prospects asking about web site auditing services. These folks understand that a review of their website in terms of its marketing performance is needed on a more frequent basis than what has typically been performed in the past, i.e. not only before a redesign, and are looking specifically for outside counsel from online marketing professionals like Web Ad.vantage, not web development agencies (...)

Upgrading to Google Analytics Asynchronous Tracking
Aug 17, 2010 - What is Google Analytics Asynchronous Tracking? Google Analytics asynchronous tracking is the latest version of the Google Analytics tracking code designed to take advantage of web browser support of asynchronous JavaScript technology. In a nutshell, using asynchronous technology allows the Google Analytics tracking code to load at the same time as other page content. Why Should You Use Asynchronous Tracking Code? Speed! Using the traditional Google Analytics tracking code, there may be a slight delay as the JavaScript code is (...)

7 Legal Issues to be Aware of for Social Media Marketing
Aug 11, 2010 - As social media continues its pattern of rapid growth, marketers are discovering new and innovative ways to reach consumers, and in some cases, social media has replaced traditional marketing altogether. Though new and exciting, the social media marketing frontier is still largely unsettled and self-governed. Concerned about the potential for advertiser abuse, the Federal Trade Commission has been working on regulations for companies to adhere to when engaging in social media. Presumably, the final regulations will be much like the (...)

Behavioral Targeting: “To BT or not to BT?”
Aug 06, 2010 - Sometimes internet advertising can leave agencies, media planners, and brand marketers feeling like teenagers: lured by the latest technology, distracted by shiny new gadgets, and seduced by marketing savvy and trends. When we are deep in strategy talks with our clients and discuss ad targeting options, behaviorable targeting (BT) often comes up. Behavioral targeting—delivering ads based on a user’s browsing habits—is often considered an attractive and effective but controversial strategy. Though BT is not new or buzzworthy to us, it’s (...)

[POLL] Your Favorite Re-tweet Tactics
Aug 06, 2010 - In today’s poll we would like to know your favorite tweet/re-tweet tactics. What do you prefer or what works best for you? [P.S. Poll RTs very welcome, thanks!] View Poll