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Hollis Thomases, CEO, Author, Columnist

Hollis Thomases

Hollis Thomases, a graduate of Cornell University, founded Havre de Grace, Maryland-based Web Ad.vantage in 1998. Web Ad.vantage helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies through fact-based assessments and analysis. Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective results. Web Ad.vantage has cultivated an impressive client roster of both national and regional clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Tourism Australia.

Hollis authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a weekly columnist with Inc.com, a contributing expert to Social Media Marketing Magazine, and the Digital Media Planning columnist for ClickZ since 2005. Hollis has also appeared on local, regional and national television and radio and in print publications such as Business Week and Advertising Age. She frequently speaks at industry conferences including Search Engine Strategies, Social Media Success Summit and Pharmaceutical Marketing Research Group and for such association events as the Annie E. Casey Foundation Fellows.

Hollis has received multiple awards and recognition. In 2012, she was named to "Top 100 Women" list. In 2009, the University of Baltimore's Merrick School of Business awarded Hollis its Distinguished Entrepreneur for Business Innovation; in 2008, she was named an "Enterprising Woman of the Year;" in 2007, Hollis was the U.S. SBA's "Maryland Small Business Person of the Year."

Prior to founding WebAdvantage.net, Hollis had a 10-year career in the food industry. Throughout she has maintained her passion for fitness, gastronomy (hence the fitness), the Travel Channel, and an undeterred aversion to squirrels (more about that only if you ask).




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