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Frequently Asked Questions (FAQs)

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Learn more about Web Ad.vantage, our company, our services, and our business practices.

Q: What is Web Ad.vantage and its goal?
A: Web Ad.vantage is a marketing firm which specializes in using the Internet as a unique marketing channel through strategic planning and the creation of Digital Marketing plans, online advertising campaigns, online public relations, search engine optimisation, pay per click advertising (PPC), and more. Our goal is to increase awareness of and generate traffic to our clients' websites by promoting them to targeted audiences in cost effective ways that provide desired Return On Investment (ROI).

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Q: How long have you been in business?
A: Web Ad.vantage was started in 1998 by Dana White. Dana has over 19 years of traditional and online marketing experience in a variety of industries, and is an award-winning entrepreneur and popular public speaker.

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Q: Is Web Ad.vantage a virtual business?
A: No, we are an actual marketing firm located in a suburb north of Baltimore, with a real live office and staff.

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Q: What is Digital Marketing and how do you do it?
A: Good question! Loosely defined, Internet (or online) marketing is using the web to promote your business. More specifically, it involves driving qualified prospects to your website, where they can gather product information, contact you, or purchase directly off the site. Aspects of Digital Marketing include Search Engine Optimisation (SEO) (so prospects can find you easily on search engines and directories), Paid Search advertising, online advertising, email campaigns, public relations, and competitive intelligence.

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Q: What Digital Marketing Consulting services do you provide?
A: Web Ad.vantage offers various Digital Marketing consulting services ranging from development of online marketing plans to quality assurance testing. For a description of some of our core services please visit our Marketing Services Overview.

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Q: Does Web Ad.vantage build websites?

A: No, Web Ad.vantage is solely an online marketing and advertising agency. We do, however, have multiple trusted strategic partnerships to whom we can refer you should you need a site built.

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Q: How will Web Ad.vantage put together a profitable online advertising campaign?
A: The first step Web Ad.vantage takes before beginning to create an online advertising plan is to work with the client to define and articulate the goals of the campaign (drive sales, reduce customer acquisition costs, etc.). This information, along with our client’s demographic target audience, is then used when contacting online publishers and ad networks. We leverage our strong industry relationship to secure advantageous placements for your advertisement on targeted, industry-leading websites – at prices designed to positively impact your bottom line.

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Q: What is Search Engine Optimisation?
A: Search Engine Optimisation (SEO) is the process of choosing targeted keyword search terms relevant to a website, merging the selected terms into the content, structure and code of a site such that the site becomes search engine friendly, making efforts to get other sites to link to yours, and then providing care and maintenance over time to ensure that the site's search engine rankings increase and can be maintained at the top ranked levels in the most popular search engines and directories. Since search engines are one of the primary ways Internet users find websites, to assure a competitive position in the marketplace it is critical for organisations to include search engine optimisation as an online marketing priority. Web Ad.vantage's SEO services have successfully obtained Top 20 page rankings 86% of the time for its clients.

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Q: What is Pay Per Click advertising?
A: Also known as "Paid Search" or "Sponsored Listings" or "Keyword Bidding," paid placement within keyword search results is the primary way to swift and guaranteed visibility. Web Ad.vantage's ROI-focused pay per click (PPC) campaign management services provide expert campaign set-up and maintenance.

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Q: Who are some of your clients?
A: Web Ad.vantage serves national and regional clients, both business-to-business and business-to-consumer from many market sectors including security, high-tech, consumer products, home improvement, insurance, tourism, luxury real estate, education and manufacturing. Web Ad.vantage's diverse portfolio includes brands such as Nokia USA, Endo Pharmaceuticals, SANYO Biomedical, UNICEF, EPiServer, and Tourism Australia.

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Q: Does Web Ad.vantage work with small business?
A: Typically, not unless we’re providing hourly consulting services (our consulting rates begin at $175.00 per hour). Web Ad.vantage tends to work with organisations whose annual revenues exceed $5M.

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Q: How much do your services cost?
A: Fees for services vary according to the type of work we are hired for. We work on an hourly basis, a project basis, or on monthly retainer. Costs start from $10,000 and up.

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Q: I see you have a lot of unique content on your site. Where does it come from and can I republish it?
A: Web Ad.vantage’s president, Dana White, and her support staff write 99% of all the unique content on the site. Request for permission to republish portions of this content may be directed by email to marketing@webadvantage.net.

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Q: What is the best way to contact Web Ad.vantage?
A: By phone, call us at 0402 165 128 EST. You can also submit our online Request for Proposal form or send us a direct email to sales@webadvantage.net.





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How a SEM plan is carried out, nurtured, and developed over a timeline are the factors that determine positive results. Web Ad.vantage 

--Tom Rowe, Director of Web Marketing
Tourism Australia


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