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“The estimate of U.S. retail e-commerce sales for the third quarter of 2007 totaled $32.2 billion.”
(Source: U.S. Census Bureau)

When it comes to selling your goods and services online, having a higher visibility in search, particularly for specific products and services, can translate into more sales. According to a 2008 Nielsen Global Online Survey, 31% of all online purchases came from search.

Search engine optimisation for an ecommerce or catalog site includes looking at the ecommerce platform, its flexibilities, rigidities, functionalities and other inner workings (including URL formations and query strings) as it relates to SEO and determining the best course of action within your overall online marketing strategy.

Ecommerce SEO can

  • Drive more qualified purchasers directly to your product pages
  • Help reach consumers with on-site and off-site recommendations
  • Increase the number of terms your site is ranking for in search engines

SEO for Ecommerce Services & Methodology

The process of optimizing an ecommerce site to do well in organic search begins with an exploratory process where we become familiar with the products or services being sold as well as your site and the audience you’re trying to reach. From there, an ecommerce SEO package can be catered to meet your needs and can include an ecommerce assessment, keyword research, information design and site architecture as it pertains to helping to establish higher rankings in the search engines or converting visitors into additional sales, content and copy writing and so forth.

Ecommerce search engine optimisation packages can work as a stand-alone best practices guideline based entirely on the specifics of your site or as a quarterly SEO package, allowing for specific page and term recommendations to be accompanied by additional general recommendations catered to your particular industry.

Ecommerce Clients

Web Ad.vantage assigns each and every ecommerce client a dedicated Account Manager along with at least two SEO Specialists who are experienced in working with online retail businesses. Each member of our SEO team spends nearly all day, every day, online – tracking client sites, keeping tabs on news generated from the major players in search, and finding ways to garner more organic search attention for our clients.

Additional Related Services

In addition to organic optimisation, Web Ad.vantage also offers Ecommerce Quality Assurance Testing to ensure your site pages and shopping cart functions are working properly. We also offer Social Media Marketing to help ecommerce clients tap into the ever-growing popularity of Consumer Generated Content (CGC). We’re also well-versed in Pay Per Click Management, the other side of Search Engine Marketing, and can create a comprehensive strategy that includes both PPC and SEO for broader Search Marketing reach.

Interested in finding out what our search engine optimisation team can do for you?

Let us help you meet your online sales goals and track measurable outcomes. Contact Web Ad.vantage today using our online Request for Proposal form, or call us at 0402 165 128.

You may also be interested in…
…Cyber Monday Research Recap
…Update: Consumer Generated Content (CGC) for Online Shopping Sites


With Web Ad.vantage, I felt that I was working with a business partner dedicated to achieving the goals of my organisation. Services were delivered as promised, in a timely manner and with the utmost care and quality. 

--Director of Marketing Communications
North Metropolitan TAFE

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