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Digital Marketing Assessment

Strategy-challenged Companies

…and other things strategy-challeneged companies say when it comes to digital marketing.

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We know that hindsight is 20/20. That's why ourDigital Marketing Assessmentprovides an honest, holistic evaluation of your company's current digital marketing efforts. With a focus on your goals and objectives, our Digital Marketing Assessment paints a clearer picture of the overall effectiveness of your digital marketing plan and its tactical execution by identifying strengths and weaknesses, how well tactics have been serving you to date, missed opportunities, how you're faring against competitors, and what can be improved going forward.

Here are some specific ways Web Ad.vantage's Digital Marketing Assessment has helped clients in the past:

  • Saved almost $750,000 in annual expense by proving that the majority of converting site traffic came from organic versus paid search
  • Identified the likelihood of search engine optimisation failure due to the flaws in the platform on which the website was built
  • Established tracking for online advertising campaigns so ROI could be measured and costs could be justified going forward
  • Defined online marketing key performance indicators that didn't previously exist
  • Pinpointed key gaps in social media strategy where valuable time could be spent more appropriately to reach the proper target audience
  • Discovered gross price gouging by a vendor who controlled all new marketing-related website changes
  • Provided cost justification to hire new, dedicated online marketing/social media staff

Our Digital Marketing Assessment service includes a full analysis of your online marketing efforts to date, including:

  • Search Marketing
  • Social Media
  • Email Marketing
  • Online Advertising
  • Affiliate Marketing
  • Content, Messaging, Look/Feel
We will evaluate your active and inactive campaigns, review your web analytics, staffing situations, competitive landscape and other contributing factors that need to be taken into account. The deliverable is a detailed Assessment Report which we break out by areas of analysis along with our findings and recommendations for each.

Digital Marketing Assessment

With this valuable analysis in hand, it's very easy for a company to confidently move forward to undertake validated, digital marketing activities.

Give us a call at 0402 165 128 or contact us via our Request an Estimateform to speak to someone about receiving a Digital Marketing Assessment of your own.


The quality of Web Ad.vantage's work and the professionalism their team displayed is what really sets them apart from the crowd. They took the time to really understand our business model and our site architecture. Their recommendations were well thought out and presented with specific examples and action

--Dan Auer, CEO & COO
Decorative Product Source, Inc.

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