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Press Release Optimisation

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What is Press Release Optimisation?

Although press releases are a more traditional element of marketing, optimisation for online press releases is an important consideration in the age of mass electronic distribution services and search engine news aggregation.

Press Release Optimisation maximizes the visibility of your press releases to to the search engines through strategic keyword usage and placement, trackback URLs, and selective distribution channels.

How can Web Ad.vantage help?

Web Ad.vantage's Press Release Optimisation services include writing, optimizing, and distributing press releases in a manner consistent with our client's SEO goals. We target the relevant keywords, pages, and audiences necessary to make your news items get noticed, stand out, and stay relevant.

Well optimized press releases lead to higher traffic volume and increased market exposure, more quality inbound links to your website, and ultimately, higher search search engine rankings.

Contact Web Ad.vantage today via our Online Request for Proposal form or call us at 0402 165 128 to discuss how your Press Releases can be working to enhance your organic search and social marketing efforts.


Web Ad.vantage guided us through the intricacies of search engine marketing, recommending strategies based on our specific needs and budget. They responded quickly and expertly to our questions and concerns, always displaying patience and understanding. 

--Director of Marketing Communications
North Metropolitan TAFE

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