Yahoo has just released the Beta Version of their RSS Aggregator to be used with the Yahoo “My Yahoo” personalized front page service. RSS can be used to read news headlines from non-Yahoo sources that are not included in the Yahoo news database. News sites, Web logs (blogs), and other web sources such as discussion forums publish RSS XML feeds that can be monitored by using an RSS Aggregator - Yahoo’s RSS Aggregator or any others on the market. Yahoo’s RSS Aggregator is the first attempt at mainstreaming RSS subscriptions; which are predicted to replace subscription email newsletters.
If one has a Yahoo “My Yahoo” account, the RSS feed can be tested here.
Once subscribed to Yahoo’s RSS one can add RSS feeds by searching Yahoo’s RSS database for keywords, web site URL, or the exact RSS feed URL. After choosing an RSS feed to subscribe to, Yahoo’s RSS default displays the three latest news stories from the choosen feed. Yahoo has yet to announce the source of its RSS database.
Here’s how the RSS looks on My Yahoo:

RSS is an XML format used for sharing headlines, images, content, and links between different web sites. In the context of syndication, RSS is used to notify other sites of news stories that they can easily link to without having to manually program such information. Knowledge of HTML or XML is not required, just some simple copying and planning.
Web Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Pragmatic, professional advice with no hidden agenda.
![]()
Internet Business Forum
Find out more hereThe Problem With Online Media Measurement Tools
In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was... read more
Online Plagiarism: Not the Highest Form of Flattery
One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant on the Web in the age of blogs and... read more
Observations: College Students & Social Media
Last night I sat on a panel at Towson University with five other Baltimore-area Internet entrepreneurs, all of us highly engaged in social media, speaking to a college... read more














back to top
Subscribe to our blog RSS



