WOW! An Online Marketing Plan in a Jiffy!

Where many people fail in their online marketing efforts is that they do not have a regular routine to follow. Even creating a plan can be a daunting task, but unless do, your efforts will yield inconsistent results at best. This week we’re bringing you a “mock plan” from one of the experts in the field, Jim Daniels of BizWeb2000. The following is an excerpt from his article:

Daily:

- Answer email: If this is not already your number one priority online, it should be. People expect answers quickly in cyberspace. If you show them that you are ready and willing to help, you’ll earn their trust and their business.

- Perform one marketing-related task: Even if it is fifteen minutes to register at a search engine or post to a bulletin board, make a commitment to perform at least one marketing-related task per day.

Weekly:

- Add a page to your website: Even if it is a short report about your area of expertise, adding pages regularly will increase your exposure by giving your site more points of entry. This will also show customers that your site is not stagnant.

- Add a dozen or so search terms to your GoTo.com account (refer to our archived marketing tip from 4/19/99 below)

Monthly:

- Submit any new web pages you’ve added to at least 5 new search engines: Once you’re in the major engines like AltaVista, InfoSeek, and Excite, go for the “next level” engines like Thunderstone, MetaCrawler, LookSmart. These engines are included in searches from multi-engine search sites such as Dogpile.com and others. Your site needs to be listed with as many search engines as possible.

- Find one new ezine to advertise in: Advertising in most ezines is still one of the biggest bargains on the internet. In many cases your cost of advertising is recouped with just one or two sales. If you have not tried ezine advertising you may be surprised at the results. Each time you find one that works, just add them to your regular advertising schedule and before long you’ll see a steady incline in profits.

- Submit an article to a list of targeted ezine publishers.

Quarterly:

- Set up one completely automated marketing tool: What is an automated marketing tool? Something you implement, which promotes your site 24 hours a day and does 100% of the work. (Isn’t the web a great place to do business?)

- Sign on one joint-venture: Joint ventures work great on the internet. There are two ways you can utilize this to add profits. First, you can contact webmasters who market similar products and services and ask them if they would be interested in offering yours. Give them 25% - 50% of the profits and it’s a win-win situation.

Another way to use this strategy is to promote another webmasters’ product or service (something you can get behind) to your subscribers or customers. No matter which method you choose, doing this quarterly can double your yearly income. If you haven’t tried it yet, start by keeping a notebook of possible joint venture candidates and contact them on schedule.

There you have it. A real marketing maintenance schedule that works. If you don’t already have your own schedule, I invite you to print this one out and use it as your own. As you find new marketing resources that work, add them in and remember, always keep your appointments!

And now for Jim’s plug: Article by Jim Daniels of JDD Publishing. Jim’s site has helped 1000’s of regular folks profit online. Check out their FREE “how-to” cybermarketing assistance, free software, business opportunities, manuals, web services and more! Real money is being made on the net — get in on it at: bizweb2000.com - Subscribe to their FREE, weekly BizWeb E-Gazette

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