Recently a couple of big names made the news (here and here) when they were exposed violating Google’s Webmaster Guidelines. The disingenuous methods formerly used to boost their rankings in search are considered “Black Hat” SEO tactics, which implicates the deceitful techniques used by certain practitioners. The offending sites are now suffering ranking penalties in Google search and perhaps much more importantly, their name and online reputation has been disgraced.
Now Google is retooling its search results to reduce rankings for poor quality sites. This includes sites that copy content from other sites (also known as “scraper” sites), duplicate content sites and others that provide a poor user experience. Frankly, we feel this is wonderful news for honest site owners and businesses that do not participate in risky schemes to boost search rankings. Search rankings for quality sites that have solid, original content will continue to improve as low-quality spammer sites lose rankings and drop off the competitive radar.
Here at Web Ad.vantage we are acutely aware of and carefully follow Google guidelines and best practices. Our Search Engine Optimization (SEO) recommendations are crafted to work within the rules. We always recommend our clients use unique content of the highest quality on their sites, and work hard to ensure our clients do not fall prey to link farm schemes and other risky practices which they may regret down the road.
Solid, honest SEO practices are not evil, dirty or something to be feared. In fact, when legitimate techniques are properly applied to your site, both your site visitors and rankings in search results pages will benefit from improved information quality and presentation. Your site becomes more discoverable, valuable and easier for visitors to use, which can translate into increased sales and conversions. In short, when you invest in professional SEO services from a reputable company, you are making a sound investment in your online presence, reputation and your bottom line.
Web Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
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