Today’s senior population is exploding at historic levels. According to the U.S. Administration on Aging, the senior population numbered 37.3 million in 2006, or 12.4% of the U.S. population, and is expected to reach 20% of the population by 2030. With advances in modern science and medicine lowering mortality rates, the worldwide senior population is expected to grow to 2 billion by 2050¹.
So what does all that mean for social media?
When it comes to the Web, many boomers and senior caretakers are just as tech-savvy as their younger counterparts–and senior-focused social media sites are quickly rising in response to the needs of this rapidly-growing segment of the population.
Seniors are faced with a number of unique challenges, including financial planning and retirement, health care, changing housing needs, grandparenting, and more. Today there are a whole host of social community websites that focus on the specific needs and concerns of seniors, as well as present marketers an opportunity to reach them.
Below we’d like to highlight three such sites aimed towards this powerful, growing market:
Alexa traffic rank: 16,859 … Pagerank: 6/10
Eons.com is an online community for Boomers with emphasis on social networking – finding and keeping in touch with friends and family. Users can set up profiles to share information with others, share photos and videos, join groups of others that share common interests and play games.
Alexa traffic rank: 259,621 … Pagerank: 5/10
Focused on the growing age 50+ Boomer market (but open to all ages), Growing Bolder features videos, video logs “vlogs”, audio podcasts, photo galleries, forums and blogs.
Alexa traffic rank: 645,920 … Pagerank: 4/10
ELDR.com is an active site featuring articles, interviews, photography, blogs and links to other senior-related websites. The authors bring a lively and often edgy perspective to aging, covering a gamut of topics from grandparenting and senior living to finances and activism.
The three sites mentioned here are just the tip of the iceberg when it comes to the volume of social communities and other niche sites capitalizing on today’s active seniors. Even mega-popular social media site Facebook is host to a senior community that’s expanding rapidly: according to blog InsideFacebook, which tracks the Facebook platform for developers and marketers, reports that women over 55 are the fastest-growing demographic on Facebook. Our grandmothers have moved beyond the email forwards and are now participating actively in social media, reading blogs, watching YouTube videos, even Twittering–and marketers should be taking notice!Comments(7)
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