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Posted By Hollis Thomases on Feb 8th, 2001

(WARNING: This tip leads to sites that do use profanity. Proceed with caution.)

LESSON #1: The KISS (Keep it Simple, Stupid!) Method

When writing for an online audience or when composing press releases, many folks have a tendency to overuse BIG WORDS in an effort to sound like they’re “with it” and up on the latest technology. Problem is, these big words don’t make sense to the average reader. Do you know what “integrated e-business capitalization” or “cross-platform convergence” means? Heck, neither do we!

Want to test your incomprehensible phraseology? You can have some real fun with these sites:

Jargon Free Web - Try inputting such overused terms as “e-business solutions,” “B2B,” and “cutting edge” and see what the “Jargonator” feeds back to you.

BuzzWhack - Brought to us by a fellow list subscriber, this site offers to demystify buzz words.

LESSON #2 - How to Fake It

Whether you’re interviewing for a new career, gunning for that big promotion, or just trying to hide the fact that you have no idea what you’re talking about, you may check out this tool (just don’t tell your CEO you that found out their secret):

The BS Generator - Turns almost any bonehead-sounding term into motivational eBusiness jargon. For example, type in “check e-mail” and you’ll get “unleash turn-key web-readiness;” “I was in the bathroom” translates to “I was transforming integrated paradigms.” It’s loads of laughs!

LESSON #3 - Saying What You Really Mean

Sometimes we can’t always say what we really feel like saying. If you’re having a bad day and just want to vent, you might want to check out The BurnMaker which can generate a nasty- gram for you.

Here are some more Internet marketing spoof and satire sites that just might tickle your fancy:

  • F–kedmarketing.com - Humor site that republishes really bad spams, press releases, and Internet marketing promotions gone awry.

  • SatireWire - A satirical look at Internet, technology, and new economy news and stories.

  • TheOnion - This site has nothing to do with Internet marketing (except for that they do a great job of integrating online and offline promotions), but it’s the mother of all online satire sites!
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