Questions for U.S. Women & The Internet, Part 3 | ClickZ Rewind

I am seeking input for Part 3 of my ClickZ series, U.S. Women & The Internet.

This input would be anonymous and qualitative, not quantitative. If you have answers to all or any of the below questions to share, please email them to me directly. If you need to know more about who I am, please check out my bio. Feel free to introduce yourself at the same time — I’m always interested in making helpful connections!

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* Find/know of any interesting recent reports/stats lately about online advertising to women you can point me to?

* What age bracket do you fall into: A) Under 25; B) 25 – 34; C) 35 – 44; D) 45 – 54; E) 55 – 65; F) Over 65

* Do you have children living at home?

* Do you work full-time?

* What kind of online advertising are you most likely to respond to and why?

* What was the last online ad you clicked-on and why? Did you end up transacting because of it?

* In general, any really memorable online ads that got you to take action? What was it about that ad that made it so memorable for you? Did you end up transacting because of it?

* What items do you buy regularly online?

* Under what circumstances have you moved from purchasing something from a store to purchasing the item online?

* Have you ever made an impulse buy online? If so, what was the item? How did you find out about the item, e.g. A) a product mention in an online article supported by a link to an online retailer; B) a banner ad; C) a coupon code sent in an email; D) Other__________________

* I recently read an opinion piece that said that advertisers should think more about giving (their viewers, i.e. the way Mutual of Omaha brought us Wild Kingdom or P&G gave us soap operas or like Hallmark gave us Hallmark Presents…) something more than getting (i.e. ROI). What’s your opinion of this? If you had a way to suggest giving ideas to advertisers, in this day and age, what would those ideas be?

* Are there any minority female “blog-preneurs” (particularly African-American or Hispanic) you can forward these questions to? We’re seeking feedback from all walks of female life.

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Please forward this link to any other women you feel would have valuable input. My deadline for input is Thursday, October 30, 2008. Thanks so much!

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