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	<title>Comments on: Psychographically Targeted Web Advertising &#124; ClickZ Rewind</title>
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		<title>By: scott broomfield</title>
		<link>http://www.webadvantage.net/webadblog/psychographically-targeted-web-advertising-737/comment-page-1#comment-381</link>
		<dc:creator>scott broomfield</dc:creator>
		<pubDate>Mon, 06 Oct 2008 23:30:04 +0000</pubDate>
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		<description>Well, we saw this coming a while back.  People, for numerous reasons, feel funny (as in strange) about behaviorally targeted advertising and PII. Psycho targeting is less intrusive, but then one needs contextual relevancy.  The tools and technologies over the next few years will continue to develop so that the ads are more relevant and less intrusive, while at the same time not impinging on the sense that the &#039;bots&#039; are watching all my surfing behavior.  Scott - CEO Veeple - video monetization</description>
		<content:encoded><![CDATA[<p>Well, we saw this coming a while back.  People, for numerous reasons, feel funny (as in strange) about behaviorally targeted advertising and PII. Psycho targeting is less intrusive, but then one needs contextual relevancy.  The tools and technologies over the next few years will continue to develop so that the ads are more relevant and less intrusive, while at the same time not impinging on the sense that the &#8216;bots&#8217; are watching all my surfing behavior.  Scott &#8211; CEO Veeple &#8211; video monetization</p>
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