A California rich media company has launched the Popstitial, a new way for advertisers and Web publishers to serve popup style advertising to web users who have popup blockers on their computer.
The “Popstitial’ has been developed by FPBA Group, a rich-media technology company. While the popstitial doesn’t defeat pop blockers, it instead determines whether a popup blocker is being used. If so, Popstitial then serves up a full-page advertisement that can either be a separate ad - using Flash, video, animation or static images - or the same style as the missed pop-up/pop-under. Fastclick and some other advertising companies currently serve a similar ad medium, using Flash or DHTML to serve an on screen advertisement which cannot be stamped out by popup blockers.
According to the FPBA Group, at least 25 percent of Internet users have some kind of program that blocks pop-ups and pop-unders. The Popstitial will be used only on puplisher web sites, to help publishers get back revenue lost to popup blockers.
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