Study Shows Overture Topping Google in Paid Search
Jupiter Research, a division of Jupitermedia Corporation, today announced the results of its latest Jupiter Research Constellation ranking - Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface.
The report, “Paid Listing Vendor Constellation: Ranking the Leaders” is Jupiter Research’s first paid search vendor rankings based on the Jupiter Research Constellation, a proprietary vendor evaluation tool aimed at business executives who need to make technology decisions. The report is part of Jupiter Research’s Online Search service, the industry’s only syndicated research service dedicated to the burgeoning area of Internet-based search.
“Large marketers typically work with three search engines, and many actively manage thousands of keywords,” said Nate Elliott, Associate Analyst at Jupiter Research. “Because of their size and reputation, Google and Overture are dominating the paid search marketplace, with Overture narrowly winning the leading position for offering the best overall solution. In the race for third place, Sprinks has built a very competitive solution,” added Elliott.
Twelve to 15% of paid listings revenues come from marketers that control media budgets of $1 million or more. These large marketers buy large numbers of keywords (24% buy more than 1,000 keywords) and very actively manage those keywords (87% optimize their search marketing campaigns monthly or more frequently). Jupiter Research forecasts that the percentage of paid listings coming from large marketers will continue to grow.
Jupiter Research evaluated major vendors in the paid search space including Overture, Google, Primedia’s Sprinks and FindWhat.com/Lycos, in order to identify the leading paid listings vendors and help digital marketing professionals in their vendor selection process. The report also details paid listings usage patterns of marketers with both large and small media budgets.
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