New Advertising Service Offers Online Photos

AddaPix.com, a new and unique online classified advertising service, was launched on January 1, making it possible for sellers to create personalized web-based ads geared for both national and local exposure.

Combining the strengths of the Internet and newspaper industries, AddaPix.com, http://www.addapix.com, allows its sellers to promote items for sale, hold virtual garage sales, and organize online auctions; vendors simply create their own personalized ads and can include up to six pictures with accompanying descriptions.

What makes this photo service distinctive is that it is the first and only nationwide service to allow sellers to promote their items by using their local newspapers as gateways. Links are placed in the print classified versions in order to view the online ads at AddaPix.com.

“It’s the perfect marriage between newspapers and the Internet,” AddaPix.com cofounder Bob Hunter stated. “Sellers now have a very inexpensive, simple and effective way to promote online.”

The process is relatively easy; sellers contact local participating newspapers and tell them that they want to place an AddaPix.com ad along with a print version in that paper. The cost is $7.50 for a three week listing, of which $5.00 goes to the participating newspaper. There is no commission charge or final value sale–a charge that similar service, eBay, applies. Subsequently, they are given an ad number to link them to the site in order to create and personalize the ad.

The benefits are endless for those wishing to market their items:

• Reach very targeted buyers through the use of traditional classified ads’ category positioning
• Inexpensively and easily promote items for sale
• No percentage fee on the item’s selling price
• Add or change pictures and/or descriptions at any time
• View number of users looking at items
• Pre-qualify buyers via email

Newspapers that participate with AddaPix.com gain a new source of revenue, among other various advantages:

• Attracts new and more repeat advertisers
• Opportunity to compete with online ad and sales services
• “Pay-by-the-drink” solution where newspapers don’t have the upfront expense to develop service and still generate new revenue
• No added overhead

All of these benefits ultimately lead to buyer safety and convenience.

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