Microsoft’s MSN network announced the debut of a high-quality broadband video player with no charge at all to consumers. MSN Video will be broadly available across the online network this winter in the United States only, along with a range of other new MSN services for broadband consumers. MSN will support the rich broadband content offering with revenue generated from the unique video advertising services it will offer advertisers.
MSN will offer free access to high-resolution, on-demand news, sports, entertainment and other video, including programming from NBC News and MSNBC.com that isn’t available anywhere else on the Web. Through this offering, which will be integrated throughout the MSN network, MSN will provide advertisers with unmatched access to sought- after broadband consumers via video and contextual ads.
“The vast amount of broadband content that we will freely offer is unique to the Web and is part of our vision to deliver essential information services to all consumers,” said Yusuf Mehdi, Microsoft corporate vice president for MSN. “We will be able to offer rich broadband content to all consumers because the broadband services MSN will offer advertisers is the next generation of brand advertising on the Web.”
MSN to Provide Advertisers With Access to Prime Consumers
According to independent research, consumers spend a combined total of more than 1 billion hours each week using streaming media and other online services. Consumers are increasingly turning off their televisions to go online, thus spending less time watching television. This behavior reduces the ability of advertisers to reach these consumers. MSN will now allow advertisers to reach them, in particular the high-income earners and young adults who are the heaviest users of streaming media. In addition, MSN will provide advertisers with the following:
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Availability of advertising inventory will initially be limited until the service is more broadly available. For more information see MSN.com |
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