Microsoft and Vodafone announced plans on Monday to partner over development of the emerging mobile web services market.
The world’s largest mobile phone group and the biggest software company aim to set industry standards for software developers by providing access to the messaging, location and billing technologies used by mobile networks. Previously, Microsoft had announced its partnership with Motorola for creating Windows based Smart Phones. The Vodafone partnership additionally fortifies Microsoft’s commitment to enhancing the wireless web.
Microsoft and Vodafone intend to help developers add mobile services such as instant messaging, location specification, authentication and ecommerce billing to their applications. The aim is to allow customers to use mobile Web services applications on multiple devices on both wired and wireless networks.
During a keynote presentation at ITU Telecom World 2003, Bill Gates, chairman and chief software architect of Microsoft, and Ian Maxwell, group strategic relationship director of Vodafone, outlined the companies’ vision of providing developers with access to mobile services using industry-standard Web services techniques and tools. Microsoft and Vodafone called upon the industry to embrace this approach to bring about the convergence of PC and mobile applications and services through Web services standards. The companies also announced their plans to detail a technical roadmap of the mobile Web services specifications on which they intend to collaborate and seek industry engagement.
“With the creation of mobile Web services standards, developers and operators will be able to deliver new and exciting services to customers. By bringing mobile services into the PC world, Microsoft and Vodafone are offering developers the opportunity to create greater value services for customers and new revenues,” Maxwell said.
“Web services are already redefining the way that customers build applications,” said Eric Rudder, senior vice president of Servers and Tools at Microsoft. “Extending Web services into the mobile world is a natural next step. Microsoft and Vodafone are committed to working across the computing and mobile industries to speed the development of mobile Web services.”
back to topWeb Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Subscribe to our blog RSSPragmatic, professional advice with no hidden agenda.
Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
