Microsoft, the mammoth Internet and Windows monster, has reportedly been looking into purchasing or merging Google, the Internet’s most popular search engine, into its Internet offerings.
According to a published report in Friday’s New York Times- Microsoft, seeking a foothold in the Internet search business, approached Google within the last two months to discuss a partnership or even a merger. Microsoft may still be interested in pursuing the Web search company at a later date, the report said, citing an executive briefed on the discussion, though its recent advances gained little traction.
The report, quoting company executives and others briefed on the discussions, said Google indicated it was more interested in pursuing an initial public offering. News of the offering was published last week by WebAdvantage.net and other media sources.
Many financial analysts believe that a Google IPO be the most valuable public offering since the dot com IPO bubble went belly up years ago. Some even think that a Google IPO would be good news for a dragging American economy.
Google currently is a private company, meaning that it does not have to publically disclose its earnings. However, since the development of Google’s AdWords and AdSense content targeted keyword advertising programs, Google has become a top player in the online advertising market, recently even acquiring the Sprinks adveritising network.
Google to Auction IPO’s?
The Financial Times reports that “Google is considering holding a massive online auction of shares early next year in an initial public offering that investment bankers predict could value the internet search-engine company at more than $15bn.”
An electronic auction would be designed to prevent a recurrence of the sort of financial scandals that have engulfed Wall Street since the collapse of the dotcom bubble, according to a person close to the company.
The privately held Google is believed to be extremely profitable.
More on Google Buying Sprinks from PRIMEDIA.
back to topWeb Ad.vantage is a full-service online marketing company with core competencies in search engine optimizatiom, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Subscribe to our blog RSSPragmatic, professional advice with no hidden agenda.
Internet Business Forum
Find out more hereOlympics Ad Spend Not Quite Gold Medal Worthy
Online researchers eMarketer released data on August 22nd that estimated NBC’s Olympics video advertising spend at 5.75million. The Olympics has brought record numbers of site visitors to NBCOlympics.com as well as TV viewers to the network... read more
U.S. Women and the Internet, Part 1
This article by Hollis originally appeared in ClickZ on February 26, 2008. What do women want? Women’s use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as... read more
Cuil: Cool or Uncool?
It seems that everybody’s “Googling” these days—but are you “Cuiling” yet? Cuil (pronounced “cool”) is a new search engine developed by former Google engineer and search architect Anna Patterson and her husband Tom Costello (a former... read more
