Microsoft, the mammoth Internet and Windows monster, has reportedly been looking into purchasing or merging Google, the Internet’s most popular search engine, into its Internet offerings.
According to a published report in Friday’s New York Times- Microsoft, seeking a foothold in the Internet search business, approached Google within the last two months to discuss a partnership or even a merger. Microsoft may still be interested in pursuing the Web search company at a later date, the report said, citing an executive briefed on the discussion, though its recent advances gained little traction.
The report, quoting company executives and others briefed on the discussions, said Google indicated it was more interested in pursuing an initial public offering. News of the offering was published last week by WebAdvantage.net and other media sources.
Many financial analysts believe that a Google IPO be the most valuable public offering since the dot com IPO bubble went belly up years ago. Some even think that a Google IPO would be good news for a dragging American economy.
Google currently is a private company, meaning that it does not have to publically disclose its earnings. However, since the development of Google’s AdWords and AdSense content targeted keyword advertising programs, Google has become a top player in the online advertising market, recently even acquiring the Sprinks adveritising network.
Google to Auction IPO’s?
The Financial Times reports that “Google is considering holding a massive online auction of shares early next year in an initial public offering that investment bankers predict could value the internet search-engine company at more than $15bn.”
An electronic auction would be designed to prevent a recurrence of the sort of financial scandals that have engulfed Wall Street since the collapse of the dotcom bubble, according to a person close to the company.
The privately held Google is believed to be extremely profitable.
More on Google Buying Sprinks from PRIMEDIA.
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