Microsoft is reported to announce today that it will introduce a browser based toolbar that includes a window for searching MSN search using. This directly reflects that MSN has decided to take a serious run at establishing itself as a search engine giant, in turn- a search advertising monster.
The Microsoft search toolbar, which will be voluntarily placed below the control panel on a browser, also includes shortcut buttons to other Microsoft services such as Hotmail e-mail and its MSN Messenger product.
“The MSN Toolbar enables people to easily access their favorite services regardless of their online location,” said Yusuf Mehdi, Microsoft corporate vice president for MSN Personal Services. “By offering innovative services like the Highlight Viewer tool and seamless access to world-leading communication services like MSN Hotmail and MSN Messenger, we’re helping people be more efficient online.”
The search toolbar more or less takes a stab at similar toolbar products launched by rivals Yahoo and Google- which both now include pop up blockers and shortcuts to their own respected services. With the implementation of the toolbar, Microsoft hopes to introduce millions of Internet users to its search technology and other MSN online services.
The intro of the new Microsoft Toolbar comes at a time when MSN, the once search and portal power, has been trying to play catch up with Google and Yahoo for control of the search engine market. Google and Yahoo have also been making many changes recently. Yahoo bought Inktomi and Overture Advertising Services last year which Google has expanded its AdWords advertising program into one of the largest ad networks on the web.
back to topWeb Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Subscribe to our blog RSSPragmatic, professional advice with no hidden agenda.
Internet Business Forum
Find out more herePsychographically Targeted Web Advertising
By and large, online advertising has thus far confounded big-brand advertisers to date. With Internet usage only growing, large brands want to exploit the Internet on a similar mass scale that they do offline, but budget allocations haven't yet... read more
U.S. Women and the Internet, Part 2
In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on... read more
Death Does Not Become Your Ad: When Run-of-Network Campaigns Go Awry
It’s unfortunate enough that violence, gloomy economic forecasts and natural disasters now make up our everyday news, but when you’re an unlucky advertiser whose online ad happens to get placed next to such content, chances are, no... read more
