Microsoft has announced a $100 million investment in its MSN portal worldwide. $30 million will be diverted into Europe, the Middle East and Africa, the company has announced.
The investment seems to be focused on beefing up portal advertising. Microsoft has also recently made news with their commitment on developing their own search engine and Newsbot, their answer to Google News.
According to reports, Microsoft has many experimental advertising formats on the horizon, including full-page interstitial ads that that appear while a Web page is being downloaded or scratch-offs, that reveal themselves when brushed by the mouse pointer.
back to topWeb Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Pragmatic, professional advice with no hidden agenda.
Internet Business Forum
Subscribe to our blog RSS
Find out more hereThe Problem With Online Media Measurement Tools
In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was... read more
Online Plagiarism: Not the Highest Form of Flattery
One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant on the Web in the age of blogs and... read more
Observations: College Students & Social Media
Last night I sat on a panel at Towson University with five other Baltimore-area Internet entrepreneurs, all of us highly engaged in social media, speaking to a college... read more
