Marketing Through E-Mail - Part I

The next few marketing tip installments will revolve around marketing through email. There’s a lot to know and understand, so we’ll be breaking it up into smaller, easy-to-digest versions.

Let’s start with your subject title:

• Put yourself in the shoes of your target audience - what appeals to them? If that means writing separate title headers for different target audiences, do so!
• Come up with an eye-catching title that appeals to your target audience
• Unless it is your intent, don’t make it too blatantly sales-y - your reader will find it offensive and delete it without ever even having opened it. Here are some examples of emails I recently deleted:

* “How To Make Big Money Marketing Personalized Gift Items From Your PC!”

* “Low Investment…High Returns ! Read How !”

* “How To Automate Internet Profits Today!”

Here’s an email that, although I wasn’t interested in the product offered, I didn’t feel was so offensive:

* “Laser printer supplies advertisement”

• Your title should induce a “call to action” - words like “free” are popular terms “limited offer”* The above ad could have been more enhanced by adding the word “discounted,” for example: “Discounted Laser Printer Supplies Advertisement”

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