The Ironman Triathlon became the more watched single-day Internet sporting event via streamed media, beating baseball, football and other events. More than 1.5 Million To Log Onto Ironmanlive.com during the Championship Weekend.
From 2003 Ironman Champion Peter Reid’s triumphant win to Peggy McDowell-Cramer’s finish just minutes before the cut-off time, computer technology tracked each triathlete’s progress every step of the way.
More than 1,600 athletes from nearly 50 countries competed in the 25th Ironman Triathlon World Championship in Kailua-Kona, Hawaii. And more than 1.5 million people logged onto Ironmanlive.com’s Dell(tm) servers during the Oct. 18 race weekend, making the event the largest single-day sporting event to be streamed over the Internet.
“Ironmanlive.com is breaking new ground for delivering television-quality coverage over the Internet,” said Sean Gallagher, director of development, Discovery Channel. “The production value of Ironman’s online coverage rivals the best broadcast media outlets. Ironmanlive.com is the future of endurance sports broadcasting.”
Event organizers were outfitted with Dell handheld computers, workstations and servers to feed the information through Ironmanlive.com, the only outlet that broadcasted the event. Dell’s technology helped the Ironmanlive.com’s technical team load the Web site with split times, streaming video and still photos of the athletes on their journey from the shores of Kailua Bay to the breathtaking finish on Ali’i Drive.
More than 6.7 terabytes of data were streamed on the Web site as athletes completed the 2.4-mile ocean swim, 112-mile bike and 26.2-mile run during race day.
Technology deployed during the Ironman event included:
|
|
Web Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Pragmatic, professional advice with no hidden agenda.
![]()
Internet Business Forum
Find out more hereThe Problem With Online Media Measurement Tools
In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was... read more
Online Plagiarism: Not the Highest Form of Flattery
One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant on the Web in the age of blogs and... read more
Observations: College Students & Social Media
Last night I sat on a panel at Towson University with five other Baltimore-area Internet entrepreneurs, all of us highly engaged in social media, speaking to a college... read more














back to top
Subscribe to our blog RSS



