Introduce Yourself!

The Internet lends itself to more personalized, one-on-one experiences, and because of that, you can act more familiar with your audience than you would in other circumstances. For example, in promotional print materials, you’re less likely to use the first and second person (”I” and “you”) form of speech than you would be on the ‘Net.

You would be less likely to talk about yourself than you would be on the ‘Net. On the ‘Net you can leverage the personal point of view in your favor, positioning yourself as an expert in your field, and bringing out the qualities you excel in, while at the same time building credibility and comfort with your visitors by letting them “get to know you.” In this hi-tech age of automated voice mails, pagers, and Palm Pilots, that personal touch can really make a difference in building your business.

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