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Posted By Hollis Thomases on Apr 19th, 1999

f you are constantly struggling to get to the top of the dogheap with search engines, there IS something you can do about it!

To date, there had been only one search engine, GoTo.com that allowed you to pay for your ranking. Now, search engine behemoth Alta Vista has announced it will be offering the same opportunity.

Basically, the concept is simple: when a user searches under particular search terms, the results are listed in descending order according to price per click, which the site owner has bid on to pay. As a site owner, you would select keywords or key phrases that you would like to be ranked by, view the results and the existing bid prices, and determine what you would be willing to pay for your placement with respect to the other listings. Your bid is not the outright purchase of your ranking, but rather what you will pay each time someone clicks on your selection.

There are some mindful conditions: each bid is reviewed for applicability – if the site does not match the search terms being bid on, the bid will be rejected. Also, as the popularity of the search terms increase, so is the likelihood of the price per bid and that your placement can be bumped if someone outbids you.

However, this unique placement concept at least gives you more control over your search engine rankings than anything else. Otherwise, you might end up as the 4,256th listing of 60,983 matches!

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