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Posted By Hollis Thomases on Jun 19th, 2003

Never a dull day in the online advertising world. Just yesterday Google announced the launch of a new advertising program called AdSense, which lets smaller web sites run Google text advertisements and get a portion of the ad revenue.

AdSense is an extension of Google’s Contextual AdWords program, in which Google partnered with larger sites to deliver Google AdWords where there is relevant content.

The AdSense program is a self-serve program, much like their traditional AdWords program, and bypasses the ad networks that Google has been delivering their content ads through. To activate AdSense on a site, the publisher simply logs into their Google account and cuts and pastes a small piece of HTML code into their web pages or ad server. Google will still review each publisher’s application to make sure that the site meets Google’s editorial guidelines.

To apply online for the program, visit Google’s AdSense. We hope that some of the smaller web publishers on our subscriber list can finally make money in an easy way!

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