In a move that adds more interactivity to the Google News interface, Google has expanded into email marketing with Google News Alerts. According to Google, the news alerts “are sent by email when news articles appear online that match the topics you specify.”
Users can enter any search term into the Google News Alerts system and have the choice of receiving email updates as the news happens, or via a daily summary. News alerts can be used as much more than following stories on your favorite baseball team or political candidate.
For example, the alerts can be used as a free online press clipping service, monitoring the multiple news services that Google indexes for your business or a client. However, there is a limit of 50 News Alerts per email address.
Other ways to take advantage of the Google News Alerts are:
* Competitive Intelligence - Is your competition getting good press play? If so where? And with which journalists?
* Industry Studies and Statistics- If you are a search engine marketer, keeping up on published studies and findings is imperative to your field.
* Industry Happenings- What’s making the news in your business industry that you should be aware of.
Along with Google Groups, AdWords, and Google AdSense; the Google News experience has taken Google one step closer to fortifying itself as a leading online entity- rivaling Yahoo and MSN with its reach, services, and now community of registered users.
back to topWeb Ad.vantage is a full-service online marketing company with core competencies in search engine optimization, PPC Campaign Management and online media buying. Visit our Internet Marketing Services section to learn more about our full range of services.
WebAdvantage.net encourages the reprinting of our marketing tips and articles. Before doing so, however, please contact us at for permission to do so. The company bio located above is required to accompany any reprint. Thank you in advance for your professional courtesy.
Pragmatic, professional advice with no hidden agenda.
Internet Business Forum
Subscribe to our blog RSS
Find out more hereThe Problem With Online Media Measurement Tools
In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was... read more
Online Plagiarism: Not the Highest Form of Flattery
One of the biggest and perhaps most frustrating issues facing Web site owners is online plagiarism, which unfortunately runs rampant on the Web in the age of blogs and... read more
Observations: College Students & Social Media
Last night I sat on a panel at Towson University with five other Baltimore-area Internet entrepreneurs, all of us highly engaged in social media, speaking to a college... read more
