Google Adds New Search Features

Google Adds UPC, VIN, Flight Tracking and Postal Search

On Monday, search engine Google added five new ways to find information on the Internet. Google, which is on the verge of filing an IPO, said its new search function are short cuts to useful information such as area codes, Universal Product Codes (UPC), Vehicle ID (VIN) numbers, flight tracking information, and U.S. Postal Service tracking numbers.

The new features are the latest among many Google has developed including the desktop Google Deskbar and book text search.

Additionally, these additions and shortcuts give Google and its advertisers more of a chance to market their search engine advertising to consumers, travelers, online shoppers, and car buyers. This search engine advertising is done via the Google AdWords program.

Google’s AdWords

AdWords is a wholly automated, instantaneous way of purchasing Google’s search engine keywords. Unlike some of its competition, Google does not serve banner advertisements with its search engine results. Instead Google supplies two types of paid for TEXT links: premium sponsorships and AdWords.

To see what we’re talking about, go to Google and search for the term “checks.” Running across the top of the page, you’ll see two premium sponsorship links; running down the right-hand side you’ll see three text boxes. These boxes are the AdWords program.

Setting up an AdWords campaign takes only about 5-10 minutes, and Google offers a great little tool for previewing this service. Go to the AdWords page and select “Create and Preview Ads” in the upper right-hand corner. Since you’re only composing text, you actually create your ad right then and there. They even walk you through the process by providing you with fields and character line limits.

Once you’ve written your ad, press “Show This Ad.” After previewing your ad, select “Continue” and Google will let you input the keyword search terms through which you want your ad to appear. Google even allows you to match keywords, keyphrases, exact queries, or negative keyword matching so that you don’t waste money paying for less targeted searches.

Some other benefits of Google AdWords include:

• No Monthly Minimum - Other sites will try to get advertisers to commit to monthly minimums of up to $3,000. Google has has NO MINIMUM!
• Instant Ad Tracking & Reporting - Much like other search engines do, you can view instant reporting, broken down by impressions and click thrus, simply by logging onto Google AdWords.
• No Insertion Orders - No messy paper pushing.
• No Obligations - Google AdWords can be cancelled at anytime.
• No Ad Reps - Eliminate the hassle of pushy ad reps trying to talk you into buying more ad space.

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