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	<title>Web Ad.vantage</title>
	<link>http://www.webadvantage.net/webadblog</link>
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		<title>A Media Planning Solution for a Fragmented World</title>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on December 4, 2007.
This week marks the official launch of a new Web-based media planning platform that touts itself as &#8220;advertising&#8217;s best friend.&#8221;
Balihoo, two years in the making, has officially moved out of its four-month beta testing phase with over 500 media planners from more than 300 [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/a-media-planning-solution-for-a-fragmented-world-624</link>
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		<title>Ad:tech NY 2007 Perspective</title>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on November 20, 2007.
With the official tally in yesterday, the ad:tech folks report this year&#8217;s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That means this year&#8217;s ad:tech New York was &#8220;the largest in the event history.&#8221; If you&#8217;ve [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/adtech-ny-2007-perspective-623</link>
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		<title>Give to Charity Day</title>
		<description><![CDATA[Is there one, a Give to Charity day? I had planned to write about some of the recent cause-based websites and web apps that are gaining popularity online these days and I thought that maybe I&#8217;d see if there was a day set aside for folks to give to charity. I couldn&#8217;t seem to find [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/give-to-charity-day-621</link>
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		<title>2007 Ad:tech New York Best Bets</title>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on November 6, 2007.
Deciding where to allocate your time at the annual ad:tech New York conference can be daunting for even experienced conference attendees, and with Internet advertising again on fire, this year will be no different. I know I&#8217;ll be juggling listening to sessions and visiting [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/2007-adtech-new-york-best-bets-620</link>
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		<title>Are Online Agencies Capitalizing on Market Opportunity?</title>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on October 23, 2007.
It&#8217;s dot-com days all over again. Predictions of Internet spending soar while actual figures surpass expectations. We&#8217;re seeing budgets in the millions shift from TV to Web. Yet at the end of 2006, a study commissioned by Sapient found that more than half of [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/are-online-agencies-capitalizing-on-market-opportunity-619</link>
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		<title>Advertising in 2007 Online Holiday Gift Guides</title>
		<description><![CDATA[This article by Hollis originally appeared in ClickZ on October 9, 2007.
It&#8217;s hard to believe we&#8217;re now officially in the fourth quarter. For many companies, particularly merchants, it&#8217;s make-or-break time. Perhaps your local stores have already started displaying December holiday decorations and merchandise alongside Halloween selections. Craziness. Many online publishers have long been preparing for [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/advertising-in-2007-online-holiday-gift-guides-618</link>
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		<title>Google Adsense Scroll Arrows</title>
		<description><![CDATA[Another quiet Google change happened on Friday, April 4th. The addition of previous and next arrows on all Google Adsense ads as well as some testing of ads shown in 2 x 2 boxes.
Quick Online Tips has the run down on the 2&#215;2 testing, but we&#8217;re going to look a little bit into the next/previous [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/google-adsense-scroll-arrows-610</link>
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		<title>&#8220;Social-Lite&#8221; Applications for Business Websites</title>
		<description><![CDATA[When Starbucks recently launched a new program called My Starbucks Idea there was a veritable storm of negative feedback from the online advertising and marketing world; from New York Magazine to MediaPost. The site, which aims to create a community of Starbucks patrons who (after registering of course) can submit, vote on, and comment on [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/social-lite-applications-for-business-websites-602</link>
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		<title>Google For Non-Profits</title>
		<description><![CDATA[If you’re a non-profit organization, or a marketing agency tasked with helping a non-profit organization get their message to the masses, you’ll likely find Google’s announcement yesterday amusing at best.
Web Ad.vantage is one of the most generous companies I’ve ever worked for, with a large bulk of annual company donations going to local and national [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/google-for-non-profits-596</link>
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		<title>Google Analytics Data Sharing - Now Optional?</title>
		<description><![CDATA[Recently one our our SEO Specialists logged into Google Analytics for a quick peek at our monthly web statistics and was presented for the first time with a data privacy option. We were told that Google was updating its data sharing policy and asked if we wanted to a) share our web Analytics data with [...]]]></description>
		<link>http://www.webadvantage.net/webadblog/google-analytics-data-sharing-586</link>
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